Client: Raffles the Plaza
Purpose: mascot designs to be printed in life-size poster, to direct people to their own managed THOS SB (Sandwich Bar) in Raffles City, level 3.
Each character has a particular characteristics, and has a sandwich to suit his/her characteristics.
The target client of the sandwich bar will be the office and working crowd, within and near Raffles City.
This is the initial sketches requested by the client to see whether my style is what they are looking for, as the previous sketches done by an advertising firm is rejected by them, reason being the images the characters designed projects a negative image.
Balthasar the Big Boss
Stage 1 - sketches ; Option F is chosen to be further developed.
Stage 2 - sketches
Stage 3 - colour schemes
Stage 4 - further refinement, with name, caption
and logo placement added.
Stage 5 - final outline.
Colour added in.
Change from
sandwich to burger.
Change to specific burger
of THOS SB.
Change in burger size.
Change to a even bigger burger.
Party Animal Paulette
Stage 1 - sketches
Stage 2 - sketches
Stage 2 - more sketches.
Option A is chosen to be further developed.
Stage 3 -
colour schemes put in
Stage 4 - Sandwich added in, with captions and names.
Change of dish, placement of removable arrows, THOS SB logo added in.
Final black
and white outline.
Finished artwork.
Healthy Hannah
Stage 1 - sketches
Stage 2 - more sketches
Stage 3 - more sketches
and colour schemes.
Option B chosen.
Stage 4 - further development.
Fine-tuning of the sketch.
Final outline.
Final Artwork.
Sam the Sun Worshipper
Stage 1 - various proposed pencil sketches
Stage 2 - different styles.
Option A chosen.
Stage 3 - further development.
Stage 4 - Surfboard added upon request from the client,
when the name of the character is out.
Final black and white outline.
Change of the dish.
Final illustration.
Busy Ben - the multi-tasker
Stage 1 - the multi-tasker.
Stage 2 - more proposed pencil sketches.
Stage 3 - colour schemes
Stage 4 - finger food is replaced by a sandwich.
Final
black and white outline.
Change of food on hand.
Colour rendering in progress........
Tammy and Tabitha (lunch buddies)
Stage 1 - proposed pencil sketches
Stage 2 - another proposed design, and accepted.
Stage 3 - colour schemes
Stage 4 - fine-tuning
Final black and white outline.
Change of food on hand.
Colour rendering in progress........
Portrait Workshop ~ where caricatures and portraits come to life.
Portrait Workshop ~ where caricatures and portraits come to life.